Midterm part 1

Imagine being able to have a device that is as big as a spec to investigate, search and get to places where humans cannot even get to. After watching the numerous invention clips, the invention that had caught my eye and that I believe that will definitely be used in the future, was the micro robotic fly. It is going to be the new best technology around. It can be used for every situation whether to spy in bad neighborhoods and crime scenes, going through rubble and fire, in case a terrorist attack occurs, a body guard in case you want someone watching you and then will seek for help. Having a little micro fly do that for you will make society so much safer, cautious and protect many people’s lives. Weighing almost 16 milligrams, this robotic fly is smaller than the size of a penny and will go to any place a human would not want to and cover every mission that it has to accomplish. In order to make this product appealing, companies need to have certain advertising techniques to promote them and market them to the most sufficient way as possible.
One of the most effective ways to advertise the product would be to use the emotional branding. This way would be incredibly successful. The reason being is that the government, FBI, fire fighters and more can use this fly in order to seek crime and to help others. This way will help people significantly due to their past of maybe getting something stolen or beaten up and having no one there to help or identify who it is. The government would definitely use this tactic and would promote it around the world so everything that is in danger will be already be taken care of or watched. All people care about is their safety and the safety of their loved ones, and with this product and advertisement many will feel comforted and protected.
The next advertisement strategy that would be most influential was across media marketing. Of course, this method is used all over for products to gain attention. Everywhere you go you will see companies promote their products whether it is at the train station, on the streets, in the bathroom stalls, all over the school or on the build boards in NYC. The most effective way would be to promote this product to the media, such as television, commercials or the daily news. If people actually saw the robotic bug in action helping people save lives and go through rubble, people would react greatly and instantly make the invention the best thing since slice bread.
Another method that could boost up the rates of marketing this product would be the rhetorical marketing. If the inventors came up with a more appealing name, consumers would go crazy and buy them off the shelves. Although it would mostly be used for safety hazards and precautions, it would be greatly used by little kids playing around with the product like a toy. And if you just put robotic fly, it would not at all catch any of the audience’s attention, in fact people would just look over it. If you had a catchy phrase or name like the Super-fly, that could be a better way to promote it because it has a nice ring to it.
Who would have thought that the world’s most annoying bug could potentially save our lives in the future? Not only does it affect our nation’s heroes (fire fighters, police force, government, and the FBI,) but it will soon overcome the rest of society and drastically make things easy for search warrants, robberies, ect. Mothers can have the tiny bug in order to keep their little ones on track and not have them get kid knapped or run away. It is safety with ease and only the size and weight of a fly!

2. Watching "The Persuaders" had made me acknowledge all the advertisements, billboards, and promotions everywhere you go. No matter if it is at your school, in the city or walking to a bar, advertisement is everywhere in our lives. In fact, it has increased so dramatically that all the products we use now are by the products shown on the posters. Whenever I go online, there are pop-ups and ads all over the computer, and emails that I get are random advertisements of books, clothing items and deals. Basically, every step you take there is advertisement. Without it, businesses and companies would not be doing as well as they are doing now.
I think that the amount of advertisement in our world today is just right. I mean, if you ever went into the city and did not see the billboards and lights, Broadway play posters, and sports teams, it just would not be the same New York City. New York City would be just plain buildings and it would not be meaningful. Companies needs advertisement so they are known, otherwise they would not make any business or money. The advertisement that was 30 years ago was a lot less flashy. It was nothing like it is today especially since technology has advanced; you never would see actual cars on the side of buildings. It would just be on television or a couple signs.

1. When I first watched the videos, in a matter of minutes I was so shocked of all the advertisement and technology that goes on. It’s amazing how these companies make ads to lure customers into buying their products. Just by putting one of their products on a television show or movie will make their rate increase significantly. One of the clips that really caught my attention is when my favorite show, Sex in the City, came on and one of the characters had a poster with an Absolute bottle of vodka was on the poster with him and added ‘Hunk’ to it. And in matter of a day, they advertised a new drink and their rates skyrocketed. When I turned on the TV today, I couldn’t believe everything that was advertised in matter of just 60 seconds! In the movie, a man said that if he re-created the tv show F.r.i.e.n.d.s, he would make their coffee shop based around Starbucks instead of a made up coffee shop. Their advertisement would make millions because of the amount of viewers.

old image

After experimenting with my first blog, it was absolutely terrible. I wanted to make my image a lot better. I had no idea how to cut images and fade them into others with the other layers. I first just pasted all my images to the background of the map to make it look somewhat decent. But after reviewing everyone elses I had to improve it. The only thing i know how to do it how to rotate the picture and skew them. Hopefully using the Photoshop Help Tool will help me accomplish a much much better image.